DIGITAL UNICORN
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COBBLESTONE / Social Media, PR, Web Design & Media Buying

Cobblestone Development Group is a family owned company that specializes in renovating homes.

While I managed all marketing aspects of this company, most notable are my content curation, social media management, media buying, website redesign and PR roles.

After their success in social media, Cobblestone was approached by HGTV for a pilot of their very own show, “Richmond Rehabbers."

Website Design

Website Design

While running all aspects of Cobblestone marketing, I also redesigned their unresponsive, barebones website, into a shiny sparkly brand new site.

Their website served as a portfolio for past and current projects, and a updated listings page. To keep it interactive, I created a blog for DIY projects, renovation stories and "first looks" into new homes as well.

Social

Social

Starting from zero, Cobblestone’s Instagram following quickly grew by the thousands. I was able to carry over their clean esthetic to social media, while running giveaways and interactive q+a sessions. Their content calendar was regularly planned in advance, and up to date with current events and milestones.

Public Relations

Public Relations

Cobblestone's growth had sparked the attention of quite a few huge names, including Southern Living, HGTV, and Young House Love, to name a few.

Media Buying

Media Buying

In creating awareness for the brand, I regularly ran ads on both Facebook and Instagram. On average, these ads reached thousands of customers, while only spending ~$0.03 for each impression.