While running all aspects of Cobblestone marketing, I also redesigned their unresponsive, barebones website, into a shiny sparkly brand new site.
Their website served as a portfolio for past and current projects, and a updated listings page. To keep it interactive, I created a blog for DIY projects, renovation stories and "first looks" into new homes as well.
Starting from zero, Cobblestone’s Instagram following quickly grew by the thousands. I was able to carry over their clean esthetic to social media, while running giveaways and interactive q+a sessions. Their content calendar was regularly planned in advance, and up to date with current events and milestones.
Cobblestone's growth had sparked the attention of quite a few huge names, including Southern Living, HGTV, and Young House Love, to name a few.
In creating awareness for the brand, I regularly ran ads on both Facebook and Instagram. On average, these ads reached thousands of customers, while only spending ~$0.03 for each impression.