DIGITAL UNICORN
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LOVE, ARCHIE / Social, Product Design, Photography

@ILoveArchie is a social account that follows Brooklyn's own Boston Terrier, Archie.

This account started as a way to show off my pupper to the world, and has quickly grown into a full scale project. @ILoveArchie tasks include: photography, curation, social media management, influencer coordination and commerce.

Photography

Photography

Archie is a gift to any photographer, luckily, I get to be behind the lens. I use an iPhone 7, Sony RX100 and FujiFilm x20. With a little Photoshop and VSCO help, magic happens. Each of my photos average around 1600 likes.

Social

Social

@ILoveArchie lives on Instagram. I constantly curate, track, analyze, and manage everything from content to comments to user engagement. Programs like Hootsuite and Sprout have been a godsend in helping manage his community. In less than a year, Archie has gained over 17.3k followers.

Brand Partnerships

Brand Partnerships

Archie's growth has gained the attention of thousands and sparked partnerships with fantastic brands including: BarkboxParabo, OllieHowlandhound, Sniff and Barkens, and Petnet. Each giveaway, sponsorship and product review is carefully chosen and managed by me from start to finish.

Products

Products

With the success of @ilovearchie, I launched a store. Love, Archie is where design meets dog. I sell products like totes, keychains and bandanas.